How It All Started
Our vision is to create products for serious athletes in the gym & fitness environment, athletes who understand that a healthy athletic body has gone through many hours of blood, sweat and tears! Athletes who knows and appreciate the feeling of pain that you have to overcome in order to get results! Athletes who are proud to live the Better Bodies lifestyle!
In the early eighties Better Bodies was founded by Mr Brian Moss, a very famous “fitness guru” in New York. Better Bodies started as a modeling agency for fitness models and became very successful and well known in US. T-shirts with Better Bodies logotype was made as promotion and the demand for Better Bodies garments went crazy, – on consumers request a small collection was made!
Today Better Bodies is one of the major brands in the gym- & fitness textile industry world wide! Swedish Fitness Trading AB is the company behind Better Bodies, a company with over 40 years experience and great resources that works with development, design, marketing, sales and distribution in several countries.
High quality, functionality and design made with great fitness influence from athletes and their demands of what to wear during hard workouts, as well as in their daily life, in a great combination with tremendous consumer demand makes Better Bodies a success.
The importance with our products is that they should inspire to, and deliver, the Better Bodies lifestyle!
First when that requirement is fulfilled a new product can be launched. This means that new products are launched all through the year and in addition to that we have items that follows season after season just because neither us or our consumers can be without them!
“Better Bodies lifestyle – the lifestyle of fitness”